Supermodel Elle Machperson serves at host of Fashion Star, a reality show that gives emerging designers a chance to show their clothes to buyers from three major retailers: H&M, Macy’s and Saks. If the buyers want to purchase the item, they place a bid and the highest bidding retailer will sell the design online and in-stores the. Talk about instant gratification! Designers who do not place an item in stores will be up for elimination. Fashionista Nicole Richie, designer John Varvatos, and singer Jessica Simpson serve as mentors to the budding designers and offer practical advice to the newbies. The winner of the entire competition will get to see their capsule collection sold at H&M, Macy’s and Saks – a prize valued at $6,000,000 dollars. That’s a lot of zeros!
Last night Hot of the designers’ looks were purchased. Orly Shani sold a zippered mini skirt to Saks. Macy’s ordered Lizzie Parker’s asymmetrical jersey tunic, Nikki Poulos’ kimono sleeve maxi caftan dress, and Edmond Newton’s sleeveless halter. Sarah Parrot’s peekaboo-back sheath and menswear designer Nzimoro Oputa’s blazer were bought by H&M. And today, you can buy them too! Orly’s skirt really has my name on it, but the price tag does not. However, Sarah’s dress is my style and well within my budget.